First Western Ship Transits Strait of Hormuz Since Iran War Began 
Jefferies Upgrades Sodexo to Buy With €55 Target After Historic CEO Appointment 
Cybersecurity Stocks Tumble After Anthropic's Claude Mythos AI Leak Sparks Market Fears 
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers 
Trump Administration Plans 100% Tariffs on Pharmaceutical Imports 
SoftwareONE Posts 22.5% Revenue Surge in 2025 on Crayon Acquisition 
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation 
Eli Lilly and Insilico Medicine Forge $2.75 Billion AI-Driven Drug Discovery Deal 
Star Entertainment Secures $390M Refinancing Deal to Stabilize Operations 
Cathay Pacific Holds Firm on Flight Capacity Amid Middle East Conflict and Rising Fuel Costs 
Norma Group Posts Revenue Decline in 2025, Eyes Modest Recovery in 2026 
KPMG UK Cuts 440 Audit Jobs Amid Low Attrition and Cooling Professional Services Demand 
Tesla Q1 2026 Deliveries Miss Estimates as AI Strategy Takes Center Stage 
MATCH Act Targets ASML and Chinese Chipmakers in New U.S. Export Crackdown 
Ukrainian Drones and the #MadeByHousewives Movement: Kyiv Fires Back at Rheinmetall CEO 
TSMC Japan's Second Fab to Produce 3nm Chips by 2028 
Elon Musk Ties SpaceX IPO Access to Mandatory Grok AI Subscriptions 
PepsiCo's Tropicana brand of orange juice drink announced it is removing the "AI" from its name. In its new marketing stunt, the company used the Artificial Intelligence (AI) trend to highlight the value and importance of "natural," especially in food.
All-Natural Beverage Products
According to CNN Business, Tropicana's new promo campaign emphasizes that its juice products do not contain any artificial ingredients. The brand said its Tropicana line has "nothing artificial, and never has been anything artificial"; thus, it has ditched the "AI" in its name, so now it is called "Tropcn" for a limited time.
The creative marketing tactic also comes as Tropicana seeks to boost its sales again. The brand has been around for decades, and the demand today is not as high as it was in the past. Thus, riding on AI's popularity is seen as a brilliant idea to get consumers' attention while offering them juices without artificial ingredients.
Neil Saunders, GlobalData Retail's retail analyst and managing director, commented, "Tropicana remains a big brand in juice, but it has been losing market share over time - both to private label products and to niche brands which are seen as being more natural."
Promoting Naturalness Via "Tropcn" Juice
Tropicana said there are new developments in technologies and artificial intelligence (AI) every week in this era. And every recently developed AI advancement seems to bring people another step closer to the artificial world and move further from what is natural.
Thus, to highlight the natural ingredients in Tropicana Pure Premium orange juice, it is releasing a limited-edition package of the "Tropcn" Pure Premium orange juice.
"Our limited-edition run of 'Tropcn' orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans," chief executive officer of Tropicana Brands Group's North American business unit, Monica McGurk, said in a press release. "Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn't in our DNA."
Photo by: Tropicana Press Release
