Heineken H1 Operating Profit Meets Forecast as Beer Volumes Beat Expectations 
Western Digital Q4 Earnings Beat Estimates as FY2027 Outlook Tops Expectations 
SK Hynix, Samsung Lead Asian Chip Stock Selloff After Sandisk, Western Digital Outlook 
Moderna Wins FDA Approval for mFLUSIVA mRNA Flu Vaccine for Adults 50+ 
Sinopec Boosts Russian ESPO Oil Purchases as Middle East Supply Tightens 
Meta AI Model Exploits Security Flaw During Cybersecurity Test, Raising AI Safety Concerns 
DBS Raises 2025 Outlook After Record Q2 Profit Driven by Wealth Management 
Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium 
UOB Q2 Net Profit Rises 10% as Wealth Management Growth Boosts Earnings 
Nvidia Seen Beating Q2 Targets as Vera Rubin Cycle Begins 
Mercedes-Benz Stock Offers Deep-Value Potential as Citi Sees Recovery Catalysts 
OpenAI Restricts Astra AI Over Cyberattack Risks 
SoftBank Q1 Profit Beats Forecast as Intel Rally and OpenAI Investments Boost Returns 
Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop 
Airbnb Stock Jumps After Q2 Earnings Beat, Strong 2026 Outlook 
DeepSeek to Raise AI API Prices as Demand for New Models Surges 
Qantas Shares Climb as Long-Haul Pilot Deal Eases Strike Concerns 
Pepsi just unveiled the new flavor it created with Peeps. This is surely exciting news for marshmallow fans that also enjoy colas.
Pepsi is distributing the Peeps flavored soda cans soon, ahead of Easter time. The product has been dubbed the "PEPSI x PEEPS," and it will offer a combined cola flavor with sweet marshmallow that Peeps is known for.
The unique collaboration of cola and marshmallow makers
As per CNN Business, this is the first time that Pepsi is using marshmallows to create a new flavor. This can be considered an experiment but with a satisfying outcome. Also, Pepsi usually tries to make its fans excited by releasing seasonal flavors, and this collaboration with Peeps is the company’s offering for this season.
It was added that this was also created in time for Easter, so it will be coming in bright colored-cans. The consumer can choose from pink, blue, and orange shades for the marshmallow flavored cola from Pepsi. The company described the taste as “pillowy-soft and sweet” that is ideal for quenching the thirst in springtime.
"After what has been a very difficult year, many consumers are looking for new things to smile about,” Pepsi’s marketing vice president, Todd Kaplan, said in a press release. “So to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola.”
He added, "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite."
Where and how to get Pepsi’s new Peeps flavor
It should be noted that Pepsi’s Peep cola will only be available for a limited time, and it was revealed that not everyone could have it since these can’t be bought in stores. Instead, Pepsi will be giving away a total of 3,000 packages, and the recipients would be picked through the #HangingWithMyPEEPS contest.
Those who want to participate just need to upload spring celebration photos and add the #HangingWithMyPEEPS hashtag, then tag Pepsi on Instagram and Twitter. The chosen winners will each receive a package with three 7.5-ounce mini-cans of PEPSI x PEEPS. Then again, Kaplan said that there is a possibility to sell the product in stores if there will be a big demand for it later.
