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Paramount Global and Virgin Media announced they had signed a multi-year partnership deal for the distribution of content in the United Kingdom. The agreement will also launch Paramount Plus via Virgin Media in the country.
Paramount and Virgin Media’s deal will open the former’s streaming services and channel in Britain. The latest contract is said to be an extension of the companies’ long-term collaboration.
As per Deadline, as part of the agreement, Paramount+ will be debuting on Virgin TV next year. This will bring the streaming platform’s content to thousands of households in the U.K.
Paramount Streaming’s ad-based video-on-demand (AVOD) Pluto TV will also be added to the British media company’s TV360 and Stream services. In addition, Paramount Media Network’s cable channels, including Channel 5, Nickelodeon, Comedy Central, and MTV, will continue to air on the platform.
Sarah Rose, UK and Canada’s chief operating and commercial officer and executive vice president at ViacomCBS Networks International, said that the new tie-up is a step that supports Paramount’s ambitious plans for the growth of its streaming business in the UK.
"Our long partnership with Virgin Media continues to help us unlock the power of Paramount's content,” Rose said in a press release. “The wider distribution of our SVOD and FAST services, Paramount+ and Pluto TV will support our ambitious growth plans for streaming in the UK, as well as our popular free-to-air and pay TV channel portfolios."
Virgin Media O2’s chief TV and entertainment officer, David Bouchier, also commented about its new partnership agreement with Paramount, saying that they are always on the lookout for new services to offer exceptional entertainment to their customers, so the deal is helping them achieve this goal.
“Our enhanced partnership with Paramount offers access not only to award-winning drama, comedy, music, and kids' channels but also FAST channels via Pluto TV and premium SVOD with Paramount+,” he said. "This is fantastic news for our customers and gives them even more, to look forward to next year."
