Panera Bread Adjusts Standards Ahead of Planned IPO

As indicated by internal company documents, fast-food chain Panera Bread has made changes to its animal welfare and ingredient standards in preparation for an upcoming IPO. Panera, known for its stringent ingredient sourcing, recently revised its internal policies to permit suppliers to use non-pasture-raised cattle.

Reuters reported that the updated guidelines now allow for the use of certain antibiotics in pork and turkey products and the feeding of chicken and cattle with animal product-containing feed.

Relaxed Standards and Corporate Evolution

Nasdaq noted that the company's U.S. locations were instructed in late February to remove signage containing phrases like "No Antibiotics Ever," "Vegetarian Fed," and "Grass Fed Pasture Raised." The removal process, including any mention of "Hormones," is expected to be finalized by March 27.

The relaxation of standards represents a strategic shift for Panera, described in the internal documents as an "evolution" of its "clean and animal welfare policies." Despite the changes, the brand aims to uphold quality ingredient standards as it expands its reach to cater to more customers.

Responding to inquiries, a Panera spokesperson emphasized the company's commitment to maintaining high ingredient standards and continually enhancing its menu offerings to ensure quality products. The chain, headquartered near St. Louis, operates over 2,000 stores in the U.S. and Canada, having been acquired for $7.5 billion in 2017 by JAB Holdings.

Anticipated IPO Plans

Last May, Panera Bread announced its intentions to go public following its acquisition and privatization in 2017. The upcoming IPO is anticipated to propel the brand's growth and market presence further as it navigates its revised ingredient sourcing policies.

Photo: BusinessWire