Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Baidu Cuts Jobs as AI Competition and Ad Revenue Slump Intensify 
Samsung Launches Galaxy Z TriFold to Elevate Its Position in the Foldable Smartphone Market 
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX 
Wikipedia Pushes for AI Licensing Deals as Jimmy Wales Calls for Fair Compensation 
Nexperia Urges China Division to Resume Chip Production as Supply Risks Mount 
SpaceX CEO Elon Musk Denies Reports of $800 Billion Valuation Fundraise 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Intel Boosts Malaysia Operations with Additional RM860 Million Investment 
YouTube Agrees to Follow Australia’s New Under-16 Social Media Ban 
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment 
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman 
TSMC Accuses Former Executive of Leaking Trade Secrets as Taiwan Prosecutors Launch Investigation 
Apple Alerts EU Regulators That Apple Ads and Maps Meet DMA Gatekeeper Thresholds 
Norway’s Wealth Fund Backs Shareholder Push for Microsoft Human-Rights Risk Report 
Morgan Stanley Boosts Nvidia and Broadcom Targets as AI Demand Surges 
The Switch is really blowing up right now, a lot more than Nintendo expected, but there’s trouble on the horizon. According to a new study, non-gamers hardly know about the console hybrid, which severely limits future sales potential. On that note, it seems the Switch is selling well enough to merit getting the attention of Electronic Arts, which was previously skeptical of the console’s potential.
The study in question was conducted by Nielsen, which it released in its 2017 Report, and it turns out that only about seven percent of people who don’t classify themselves as gamers know what the Switch even is. The report looked at gaming habits, trends, preferences, and behaviors of over 2,000 participants.
As to why this would even matter to Nintendo, it’s worth noting that the report indicates that in the same demographic, more than 50 percent knew about the Sony PlayStation 4 and about 41 percent knew about the Microsoft Xbox One. In terms of sales impact by casual players, those numbers are quite significant.
On that note, it’s only natural that word of the Switch hasn’t spread as wide among non-gamers yet since it was released only a few months ago. In comparison, the two other consoles have been around for over five years and share the same name as their predecessors.
If Nintendo’s hybrid offering continues its upward trajectory, it stands a good chance of catching the attention of even the least attentive customer. Nintendo seems to have provided enough evidence to support this scenario since the once cautious EA is thinking about bringing its games to the Switch, Ars Technica reports.
The matter was brought up during a recent earnings call where EA CEO Andrew Wilson responded to a question about the Switch and the company’s plans with regards to the emerging ecosystem. Wilson said that they are bullish about the Nintendo product despite the fact that it has been treating the Japanese company like a pariah for some time.
