Nissan Partners with Fortnite to Debut 'Electrify the World,' Timed with Japan Mobility Show 2023

Nissan Motor Co., Ltd. has recently unveiled an extraordinary universe named "Electrify the World" within the popular online game Fortnite. The launch, scheduled for October 25 at 1:00 p.m. JST, coincides with the highly anticipated Japan Mobility Show 2023.

An Exciting Virtual Experience

At the Japan Mobility Show, Nissan will take the opportunity to showcase its forward-thinking approach to future mobility through the presentation of four futuristic EV concept cars, according to a press release by PR Newswire. These groundbreaking vehicles are thoughtfully designed to cater to diverse lifestyles and aspirations, each represented by a symbolic user.

In the virtual world of Fortnite, players will have a unique adventure, sliding along extraordinary Grind Rails. This zip-line-like mechanism allows for thrilling explorations throughout the game's universe.

Completing the game's main mission involves collecting batteries along the Grind Rails or as treasure items within the world. These batteries are crucial in charging the EV concept cars, effectively energizing the city.

Embracing Cutting-Edge Technology

Autoindustriya noted that with each stage, players will be treated to an up-close and interactive virtual showroom experience.

Here, they can admire the EV concept cars from all angles and the symbolic user associated with each vehicle. The cars' innovative features and custom-made elements will capture players' imagination, leaving them enthralled with the potential of the future of electric vehicles.

The Japan Mobility Show 2023 Nissan booth will feature a dedicated Fortnite experience area. Visitors can immerse themselves in a world that seamlessly blends virtual and physical magic. This fully immersive experience will leave participants captivated by the possibilities that await in the realms of gaming and real-life adventure.

A Platform for Creativity and Exploration

The launch of "Electrify the World" within Fortnite showcases Nissan's vision for future mobility and highlights the power of collaboration.

Fortnite provides an unparalleled platform for creativity and exploration. By integrating the EV concept cars into the game, players get a taste of future technology and a chance to explore stunning virtual landscapes while collecting batteries to power the city.

Photo: PR Newswire