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New Zealand has unveiled an ambitious plan to double its international education market to NZ$7.2 billion (US$4.32 billion) by 2034. The strategy includes easing part-time work rules for foreign students and ramping up marketing efforts in high-growth regions.
Education Minister Erica Stanford said the goal is to “supercharge” the upward trend in student enrolments, which have been steadily recovering since 2023. The government aims to grow enrolments from 83,700 in 2024 to 105,000 by 2027 and 119,000 by 2034.
To attract more students, the government will allow eligible international students to work up to 25 hours per week, up from the current 20 hours. It also plans to broaden the criteria for foreign students allowed to work while studying in New Zealand.
The country’s international education sector is currently valued at NZ$3.6 billion, contributing significantly to the national economy through tuition fees, living expenses, and tourism-related spending. The new plan positions education as a key export industry and part of New Zealand’s broader economic growth strategy.
This comes as other countries, including Australia, tighten foreign student admissions due to housing shortages and concerns over the domestic university experience. In contrast, New Zealand is taking a more open approach to attract talent and boost its global education footprint.
By focusing promotional efforts on target markets with the highest potential, Education New Zealand hopes to stay competitive and reclaim its pre-pandemic momentum. The move also aligns with broader efforts to support economic diversification and foster stronger global connections.
With more flexible work policies and targeted marketing, New Zealand aims to become a top destination for international students seeking high-quality education and better work-study opportunities.
