LVMH-Hermès Dispute Deepens Over Secret 2002 Share Deal 
France Urges Faster AI Push Despite Safety Risks 
Apple Pay Set for India Launch With Axis Bank 
East Germany Narrows Economic Gap With West but Wealth Divide Persists 
US Stock Futures Rally as Markets Digest Fed Rate Hike 
South Korea Producer Prices Rise 0.2% in August 
Bessent Presses Japan on Fiscal Policy as Yen Struggles 
Oil Prices Fall as Saudi Supply Concerns Ease 
Oil Prices Fall as Saudi Supply Improves, Middle East Fears Ease 
Trump Hopes Iran War Nears End as Yemen Fighting Escalates 
Iran Economic Crisis Forces Afghan Families to Return Home 
Westinghouse Targets $50 Billion Valuation in U.S. IPO 
Bolivia Approves $1.9 Billion IMF Financing Deal 
Asian Stocks Rise as Oil Falls, BOJ Rate Decision in Focus 
Volkswagen Shares Slide After 2026 Profit Outlook Cut 
Asian Currencies Mixed as Dollar Holds Gains After Fed Rate Hike 
Asian Currencies Mixed as Dollar Hits Seven-Week High After Fed Hike 
Add as a preferred source on Google
Netflix has discontinued its $9.99 no-ad subscription plan in the United States and the United Kingdom, emphasizing ad-supported options to encourage increased subscriber sign-ups, as shown on its website's pricing page.
On its official website's plans and pricing page, Netflix revealed the changes in its ad-free tier in the U.S. and the U.K. The streaming giant stated that the $9.99 basic plan for the no-ad option is no longer offered to new or returning subscribers.
Fox10 News The company explained that existing subscribers who selected the plan are unaffected. They may continue with this option unless they decide to change or cancel this plan. However, they must remember that once they cancel, they cannot avail of it anymore.
The ad-free basic plan was first removed in Canada last month, and now Netflix is phasing out the same subscription option in the U.S. and U.K. With the change, the said tier with no ads that costs $9.99 in America and £6.99 in Britain is not offered to new and rejoining members.
As per NME, the available subscription plans in the regions now are the ad-supported tier which costs £4.99/$6.99 per month, the standard ad-free plan at £10.99/£15.49, and the premium option at £15.99/$19.99 per month. The most expensive tier provides viewers with the extra benefit of improved video quality.
At any rate, in Netflix's earnings call report that took place on Wednesday, July 19, the company said, "In Q1, we lowered prices in a number of less penetrated markets, and in Q2, we phased out our Basic ads-free plans for new and rejoining members in Canada (existing members on the Basic ads-free plan are unaffected)."
It added, "We are now doing the same in the U.S. and the U.K. and we believe our entry prices in these countries – $6.99 in the U.S., £4.99 in the U.K. and $5.99 in Canada - provide great value to consumers given the breadth and quality of our catalog."
Photo by: CardMapr.nl/Unsplash
