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Nestlé S.A. food company is known for many food and beverage brands, and one of its most popular products is its Nescafé line of instant coffees. It has already created many innovative coffee variants, and this month, it has added another new item.
It was revealed that Nestlé is launching Nescafé Ice Roast instant coffee, which is a type of coffee specially formulated for cold coffee drinks and mixes. Then again, the Swiss food company is only releasing this in China for now due to the increasing demand for cafe-style iced cold coffee experiences.
The new Nescafé Ice Roast is coming this month, and this will be Nestlé’a first instant coffee designed for iced beverages. According to World Coffee Portal, the global food and beverage producer will also release the new product in other countries, but China will be the first nation to taste it.
The plan is to bring Nescafé Ice Roast to Mexico next. Nestlé said that it is aware that 15% of coffee in the world is consumed cold or with ice thus, its new product fits the bill. It was noted that Gen Zs make up the group that drinks cold coffee the most in this era.
"With Ice Roast, we have created a light-medium roast that's ideal to drink cold, with a smooth texture and cocoa notes that unlock new sensory territory,” head of Nestlé's product technology center coffee in Orbe, Switzerland, Damien Tissot, said in a press release. “By applying an innovative mindset, our teams have created a new sensory experience in cold coffee."
Nescafé’a global category head, Donald Howat, further said, "Cold coffee is hot, with a new generation of coffee drinkers entering the category through the cold version. We are really excited by this launch because Ice Roast gives them the opportunity to enjoy an even better cup of cold coffee at home and recreate their favorite drinks."
