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Nestlé, Kellogg Team Up for Breakfast-Themed Drinks Under Frosted Flakes, Eggo Labels
Nestlé and Kellogg unveil breakfast-themed drinks under Frosted Flakes and Eggo brands. Nestlé Sensations aims to revolutionize morning routines with these innovative beverages, set for nationwide release in the coming months.
Featuring two familiar flavors, Nestlé Sensations offers Frosted Flakes cereal-flavored milk and Eggo maple waffle-flavored milk, both boasting a delightful sweet and creamy profile. These beverage treats will become available to retailers nationwide in November for the Frosted Flakes version and in January 2024 for the Eggo option. Each bottle, measuring 14 ounces, will be priced at $2.59.
Nestlé Sensations Frosted Flakes’ cereal-flavored milk tantalizes taste buds with the irresistible flavor of frosted cornflakes, complemented by a rich and creamy dairy finish. Meanwhile, Nestlé Sensations Eggo maple waffle-flavored milk captures the essence of toasty waffles, incorporating buttery and maple syrup notes.
Meaghan Sparkman, General Manager and Marketing Director for the Ready-to-Drink (RTD) business unit at Nestlé USA, expressed excitement about the new offerings. According to Sparkman, breakfast is synonymous with cereal and waffles, and fans can shake up their morning routine with a drinkable way to enjoy the taste of both.
Drawing inspiration from two Kellogg classics, Nestlé Sensations Frosted Flakes Cereal and Sensations Eggo Maple Waffle combine the magic of childhood meals with the delightful flavor of their iconic milk beverages, delivering a delicious taste to fans nationwide. Both products will be sold nationwide at a retail price of $2.59 per 14-ounce bottle. Nestlé Sensations Frosted Flakes will debut in November, while Sensations Eggo will hit stores in January 2024.
The introduction of snack-inspired beverages, exemplified by Nestlé Sensations Eggo maple waffle-flavored milk, presents a unique opportunity for brands to create indulgent and satisfying drinkable treats for consumers. Convenience stores stand to benefit from this trend by stocking up on products like Nestlé Sensations, offering customers convenient and delightful drinkable treats for on-the-go snacking.
Photo: Haithem Ferdi/Unsplash
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