Mobile Phone Company Performance In 2017

Current trends in the cell phone market indicate that users are spending more to lay their hands on a better mobile device; hence, driving mobile sales through the roof.

According to Garner, Inc, the first quarter of 2017 has seen buyers lap up a massive 380 million units from the market. As you would expect, mobile phone companies producing exemplary but costly devices rule the market as consumers go to great lengths to get those devices. Consequently, Samsung and Apple are giving the rest of the pack sleepless nights, but Chinese manufacturers, such as Huawei and Oppo have come up with strategies to beat the competition. Here are the top five best-selling phone companies of 2017.

Samsung

Samsung has been causing shock waves on the mobile market since its launch of the Galaxy series less than a decade ago. Their latest phone, the Galaxy S8 Plus, is an intricate piece of technology, combining functionality and aesthetics. It followed an earth-breaking release of the Galaxy S8 which wowed the world by its almost bezel-less design. Samsung through the home button out the window and placed the fingerprint sensor next to the back camera. Despite the hefty price tag of over $800, Samsung continues to dominate the market by over 20%. The first three months of 2017 saw it sell over 78 million units, becoming the best-selling mobile phone company.

Apple

Apple plans to have a big event this September, which everybody believes will see the launch on yet another model in their line of iPhones. The iPhone 8, or whatever name Apple decides to use, is going to give Samsung a run for its money as the company looks set to increase the screen-to-body ratio. This would mean doing away with the front-based fingerprint sensor and introducing a mind-boggling face-recognition camera. Previous Apple releases have been big hits, but have not been able to match Samsung’s pace. Apple has been struggling to catch up, but is a second best-selling company in 2017, selling out over 51 million units worldwide which are 14% of the market share.

Huawei

The Chinese-based mobile phone maker sold slightly over 34 million units this year, coming third after Apple. Huawei has been pricing its devices competitively, but strive to offer high-quality phones that offer innovation, as Anshul Gupta, the research director at Gartner reports. Gupta adds that aggressive marketing promotions have helped catapult the Huawei phone brand onto the third position, ahead of their closest rivals, Oppo. Huawei phones are budget-friendly but bear relatively premium features; hence, attracting a large following. It currently commands 9% of the market share.

Oppo

Oppo is a relatively new entrant on the scene but have continued to churn out flagship devices that are competing favourably with established sellers like Huawei. It has sold 31 million units so far this year, and things are looking bright for this Chinese-based firm. To control 8% of the global market share is a big feat, considering that it is relatively new.

Vivo

It has managed to beat giant electronic companies like LG and Nokia, yet it is new on the scene. It has sold 26 million units this year, representing 7% of the global cell phone market.

The changing trends in the market mean that mobile phone users are craving for superior devices with extreme features that capture their fancy. They are willing to spend more to enjoy the thinnest bezel phone or the super AMOLED display on high-end phones. Samsung seems to have fulfilled all these desires; hence, the highest seller so far this year.