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Microsoft, NVIDIA inks gaming deal amid regulators’ opposition to Activision merger

Photo by: Turag Photography/Unsplash

Microsoft Corp. signed a 10-year contract with NVIDIA which will make Activision games available on the latter’s gaming platform. Then again, this will only happen if Microsoft is granted approval to go ahead with its acquisition of the game and publishing company.

Rival companies and regulators were against the completion of the Microsoft and Activision merger as they could also see many disadvantages if the $69 billion deal is completed. As per Reuters, British regulators said earlier this month that the tie-up may harm gamers by diminishing the rivalry between PlayStation and Xbox.

Moreover, the officials said it may also result in higher prices, fewer choices, and fewer innovations for players around the world since Microsoft and Activision will become one. It was said that this latest deal with NVIDIA may ease up the concerns and soothe sides who are against the deal.

This is because the agreement between Microsoft and NVIDIA also serves as an assurance that there will be more ways for consumers to obtain games under Microsoft. The Xbox maker’s president, Brad Smith, said during a press conference on Tuesday that with the NVIDIA deal, he is now more optimistic that its buyout of Activision will be completed.

In any case, this contract will allow gamers to stream Xbox PC titles on smartphones, Chromebooks, PCs, GeForce NOW, and other devices. Activision Blizzard game titles for PCs like “Call of Duty” will also be streamable once Microsoft’s purchase of Activision is allowed to be completed.

“Xbox remains committed to giving people more choice and finding ways to expand how people play,” Phil Spencer, Microsoft’s gaming chief executive officer, said in a press release. “This partnership will help grow NVIDIA’s catalog of titles to include games like 'Call of Duty' while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”

Photo by: Turag Photography/Unsplash

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