Metaverse: KPMG enters the virtual world, invests $30M to build metaverse platform for staff
KPMG, one of the biggest accounting organizations, is diving into the metaverse and looking into business operations where it can also make use of the virtual world, such as retail, healthcare, consumer, media units, and financial services. In the United States and Canada, it is one of the top four firms in the accounting field.
KPMG has a long-term objective for the use of the metaverse in various settings and businesses. This is because it is putting effort into recreating the workplace atmosphere before COVID-19 struck the world. In line with this, the company has implemented a new method for staff to meet up and work together virtually from anywhere.
The name KPMG stands for "Klynveld Peat Marwick Goerdeler," and it is a global network of professional firms providing tax, audit, and advisory services. The company is headquartered in Amstelveen, Netherlands, and it has launched a 3D platform that it calls the "metaverse collaboration hub."
As per, CoinTelegraph, KPMG has unveiled its first metaverse hub and has already been launched in Canada and the U.S. The virtual space will help both the company's employees and clients go in for opportunities to grow in this era of digitalization.
Through its new collaboration hub, KPMG officially jumped into the metaverse. The platform will allow clients, staff, and other parties with Web3 to connect with one another. The accounting firm is making a collective investment of $30 million in the Web3 experiences this year.
As it opens, the new hub will focus on education, staff training, workshops, collaboration, and events. Cliff Justice, KPMG US' head of enterprise innovation, said that the metaverse is currently being used for the said activities and later, this will be expanded as they will hire more people to expand the virtual space further.
The company hopes that the collaboration virtual space hub will become a valuable tool for its HR team. This is because they are intending to use this for conducting job interviews, training new hires, and assist with their onboarding.
"The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience," KPMG US deputy chair and chief operating officer, Laura Newinski, said in a press release. "The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation."
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