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Mercedes-Benz tops sales of high-end Imported cars in S. Korea

2023 Mercedes-Benz EQS SUV

The Korea Automobile Importers & Distributors Association reported that 71,899 luxury vehicles priced over 100 million won were sold last year, up 10.3 percent on-year, with Mercedes-Benz Korea selling the most with 31,576 units.

BMW Korea had the second-highest sales with 22,372 similarly-priced units, up by 20.1 percent.

Corporations bought 47,399 luxury cars, while individuals purchased 24,500 of the units.

According to Lee Hang-gu, a Korea Automotive Technology Institute researcher, the overall increase in car prices has resulted in more cars exceeding the 100 million won threshold.

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