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McDonald’s rebrands chicken sandwich, adds new flavors

McCrispy Bacon Ranch Deluxe

McDonald’s is renaming its name Crispy Chicken Sandwich to “McCrispy” while adding two new flavors Bacon Ranch and Bacon Ranch Deluxe that will be available for a limited time beginning March 13.

The Crispy Chicken Sandwich quickly became a fan-favorite when it first hit US menus in 2021.

McDonald’s CEO Chris Kempczinski sees the chicken sandwich segment as “a good growth opportunity” for the brand.

The new chicken sandwich variants feature McDonald’s signature chicken fillet topped with applewood smoked bacon, a creamy new Ranch Sauce, dried herbs, spices, and served on a toasted potato roll.

The deluxe version of the sandwich will also include shredded lettuce and Roma tomato slices.

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