While Unilever is keen to embrace these new virtual worlds, it wants to mitigate the risks and concerns around web3 and the metaverse.
Using Security Matters' invisible marker technology in garbage sorting, PepsiCo will be able to track closed loop recycling and validate sustainability claims.
Heineken made the warning after posting revenue growth of 37 percent in its half-year results that placed its growth ahead of the industry in over half of their markets.
Zipair hopes that promoting cricket-based food, would not only solve issues of dietary health and food sustainability but also help the U.N. Goals for Sustainable Development.
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
Mattel to launch new NFT projects, explore future of toys
Toy brand Mattel will turn its iconic intellectual property, such as Barbie and Hot Wheels, into avatar-like digital collectibles for use in games in a partnership with the non-fungible token (NFT) platform Cryptoys.
The developments show that NFTs are becoming more popular as children's entertainment products.
Using the Flow blockchain, Cryptoy is targeting the casual web game sector as opposed to a fully immersive 3D metaverse experience.
Mattel and Cryptoys want to see how NFTs can be used to build the "future of toys," where users can buy a virtual Barbie to play within a game.
According to Mattel’s president, Richard Dickson, their business leads them to wherever the consumer is, including the metaverse and NFTs.”
Mattel first expressed interest in NFTs in April 2021, and it became the first toy company to mint them in June. It released a Hot Wheels collection in November, followed by a luxury digital collection of Barbie NFTs in collaboration with fashion house Balmain.
The next two drops, Hot Wheels and Barbie's appeared to be aimed at wealthy collectors rather than children. This partnership with Cryptoys brings the conversation back to how digital collectibles can be engaging for kids or a preferential form of online play for parents.