Mango Taps Tech Start-Up Union Avatars to Revolutionize Online Fashion Shopping

Mango, the Spanish fashion giant, is partnering with Barcelona tech start-up Union Avatars to transform the digital shopping experience. The collaboration, part of Mango's Start-Up Studio initiative, aims to leverage Union Avatars' technology, enabling customers to dress avatars in Mango clothing for true-to-life fit and style. This cutting-edge innovation aims to reduce online return rates, as it gives a more accurate representation of how items will look and fit.

This collaboration will allow Mango to leverage Union Avatars' technology, which enables the creation of avatars in different styles for use on social media, virtual reality environments, and gaming platforms. By integrating this technology, Mango aims to enhance the customer experience by enabling users to dress the avatars in Mango products for accurate style and fit, ultimately reducing online order returns rates.

In addition to Union Avatars, Mango's Start-Up Studio has previously invested in La Más Mona, a Madrid-based dress and accessories hire platform. This investment allowed Mango to pilot its own rental platform.

Union Avatars was established in 2020 by Cai Felip and Jordi Conejero with the vision of shaping the future of digital identity. The company provides users with tools to create avatars in various styles, facilitating interoperability across social media, virtual reality, and gaming platforms.

Through this investment, Union Avatars will join Mango StartUp Studio, gaining firsthand experience of how Mango operates and the opportunity to scale their business model. Union Avatars will receive coaching and consultation from Mango specialists in market expertise and technology.

Since its establishment in 2022, Mango StartUp Studio has invested in four start-ups, including La Más Mona, Payflow (an on-demand wage and flexible remuneration business), and a sustainability start-up specializing in textile waste resale.

This collaboration between Mango and Union Avatars demonstrates Mango's commitment to innovation and fostering growth opportunities in the fashion industry.

Photo: Mango Pressroom