Thailand sets sights on ‘Cryptourism,’ issuing utility token in boosting tourist traffic

The Tourism Authority of Thailand (TAT) is considering issuing its utility token dubbed TAT Coin that would create a “cryptourism atmosphere” and attract potential travelers and visitors to increase income in the industry.

The authority hopes that the TAT Coin, or a non-fungible token (NFT), could boost demand from the cryptocurrency market and increase tourist traffic.

The TAT Coin would allow the transfer of travel vouchers into digital tokens to help operators gain greater liquidity.

The TAT is now coordinating with the Stock Exchange of Thailand on the possible introduction of the token.

As part of its cryptourism atmosphere initiative, the Tourism Authority of Thailand also considers offering bitcoin debit card services at the country’s airports.

Crypto nomads can use these cards to make purchases during trips without having to pay high fees at ATMs or money exchange shops.
The TAT’s long-term plan is to upgrade Thailand’s business and leisure tourism platform in cooperation with Bitkub, a local cryptocurrency exchange.