Samsung wants to provide clients with a variety of services through these NFTs, including rewards like offline discounts at partner retailers.
The new group combines Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos group.
The Bundesliga champions aim to create personalized digital experiences in managing relationships with supporters globally to secure their long-term loyalty.
New Balance will soon release a number of inline colorways of 1906, the first of which is scheduled to hit China on August 19th and August 12th in the rest of Asia.
The agreement will see the UFC collaborate with Amazon Merch on Demand to launch a new range of merchandise, featuring a host of original designs.
Social media provides flood of images of death and carnage from Ukraine war – and contributes to weaker journalism standards
Macau has seen its casino industry sales shrink by a whopping 95 percent following China’s rigorous zero-COVID-19 policy, setting an all-time low record ever since statistics were made available in 2009.
ESM’s Three Cents complements Coca-Cola HBC’s existing adult sparkling beverage portfolio, which includes Schweppes and Kinley.
The process gives the Premier League champions a better understanding of fan behavior. when they are watching a match.
The privately funded redevelopment of Rogers Centre will modernize fan experiences and enhance player facilities.
Heineken made the warning after posting revenue growth of 37 percent in its half-year results that placed its growth ahead of the industry in over half of their markets.
NBA inks $1 billion deal with Sportradar for betting data and streaming
The National Basketball Association (NBA) inked an expansive eight-year contract worth US$1 billion with Sportradar for data and live game video eight-year to betting operators in the US and internationally.
The contract kicks in with the start of the 2023/24 season, covering the NBA, Women’s National Basketball Association, and the developmental G League.
A dedicated Sportradar team will work on fan experience elements, such as new data products development or innovations for betting operators and media partners.
The NBA and Sportradar’s existing partnership, which stretches back to 2016, will remain in place until the end of the 2022/23 campaign.
The NBA will get a three percent Sportradar equity stake held in Class A ordinary shares on a fully diluted basis for the duration of the deal.
The new deal includes distribution rights for player tracking data used for the first time.
The NBA and Sportradar will continue to protect the integrity of games, including the use of Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity and trends worldwide.