From Burger King to McDonald’s: Fast-Food Prices Surge Dramatically in Recent Years 
Converse Faces Job Cuts as Nike Aims for $2 Billion in Cost Savings 
Supporting ‘democracy’ is hard for many who feel government and the economy are failing them 
The 2023 Sir Paul Curran award for academic journalism goes to Barbara Sahakian 
High interest rates aren’t going away anytime soon – a business economist explains why 
New EU trade rules could put poor countries in a billion dollar ‘green squeeze’ 
Burger King’s Largest Franchisee Carrols, Acquired by RBI for $1 Billion, $500M Revamp 
Rishi Sunak wants to cut the cost of ‘sicknote’ Britain 
Some experts say the US economy is on the up, but here’s why voters don’t think so 
Skechers Sales Surge as Growth Lags for Nike and Adidas; Nike Eyes 2024 Olympics 
Gas is good until 2050 and beyond, under Albanese gas strategy 
Mortgage prisoners: regulatory changes and low credit scores have left thousands trapped in a cycle of high payments 
McDonald’s Rolls Out $5 Meal Deals to Emphasize Affordability Amid Rising Costs 
BYD Launches Shark Hybrid Pickup in Mexico, Eyes New Factory Amid US Tariff Hike 
Uganda’s tax system isn’t bringing in enough revenue but is targeting small business the answer? 
Kraft Heinz’s Real Mayo condiment brand has entered the clothing business through its new partnership deal with Juicy Couture, a Los Angeles headquartered casual wear and dress clothing brand.
Kraft Heinz’s products have recently been collaborating with fashion brands, so this new campaign with Juicy Couture is not very surprising anymore. This is actually the second tie-up between the food company’s condiments and a fashion brand.
In August this year, Kraft Heinz inked a deal with the ThredUP clothing resale platform to release a line of thrift outfits with ketchup stain designs. The collaborative design and project were part of the ketchup manufacturer’s strategy to attract the Gen Z population. This was also carried out for the millennial interest in sustainability.
At any rate, this new partnership of Kraft Heinz and Juicy Couture seems to be working as they have achieved the goal of getting the attention of the young generations with their collaborative products. There is now a growing interest among the younger customer bracket as they are starting to buy luxury items featuring popular brands that are not even related to fashion.
Kraft Heinz and Juicy Couture announced their new “Kraft Real Mayo Smooth Lovers Collection,” and customers can buy tracksuits and other clothing pieces under this new release. As per The New York Post, the tracksuit is made with plush woven fabric that resembles velvet thus, they are being described as “velvety” and “smooth.”
The velour tracksuit is available in deep blue color, and customers will see it is inspired by the Kraft Mayo label. The pants have the “Smooth” glimmering embellishment on the rear part instead of “Juicy” for the usual Juicy Couture branding.
The zip-up jacket has the “Long Live Velvety” terms emblazoned at the back using colored rhinestones. On the front, one side of the jacket has a line printed in white, and it reads “Mayo Couture” in the well-known Juicy font.
“KRAFT Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a match made in velvety heaven,” Kraft Heinz Company’s Kraft Real Mayo brand manager, Frances Sabatier, said in a press release. “The Smooth Lovers’ Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate in their wardrobe and express their individuality.”
