Kraft Heinz, Ed Sheeran collaborate for ‘Tingly Ted’ hot sauce release

Kraft Heinz and Ed Sheeran have teamed up once again to launch a new product. This time, they are releasing a new hot sauce called “Tingly Ted’s.”

It was said that Kraft Heinz and the English singer and songwriter collaborated with the goal of creating the “ketchup of hot sauces.” The two parties already worked together in the past when they released Heinz Tomato Ketchup in bottles designed based on the singer’s tattoos.

The American food company chose Ed Sheeran as he is a well-known loyal fan of its brand’s tomato ketchup. After that successful partnership, they are returning with two flavors of hot sauce, which they named after the singer’s childhood nickname, which is Ted. The hot sauce is available in Tingly and Xtra Tingly flavors, as per CBS Pittsburgh.

Sheeran said he spent a year coming up with the perfect flavors. He assured shoppers that Kraft Heinz’s new Tingly Ted hot sauces would go well with any kind of food. Within this year, Kraft Heinz is planning to hold a worldwide launch for the said condiment.

“It is rare to find someone who is as passionate about sauces as we are – and it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find – so when we heard he wanted to make his own hot sauce, we, of course, wanted in,” Kraft Heinz’s executive vice president and president of international markets, Rafael Oliveira, said in a press release.

He added, “We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. The rest is history, and here we are with a delicious addition to our Taste Elevation platform, which is all about enhancing food with great flavor. We can’t wait for people to try it.”