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Kirin Hyoketsu Lemon, a celebrated Japanese pre-mix drink, launches in Australia, marking the nation's debut of a localized version. The refreshing blend redefines summer for Australians with its unique Hyoten Toketsu method.
Kirin Hyoketsu Lemon combines a refreshing blend of vodka, soda, and frozen natural lemon juice into 330ml cans. With an alcohol by volume (ABV) of six percent and just 116 calories per can, it offers a delightful balance for those seeking a lighter option.
Notably, Kirin Hyoketsu Lemon is derived from the Hyoten Toketsu method. This meticulous craftsmanship freezes the lemon juice, ensuring a perfect fusion of sweet and sour flavors without lingering aftertaste. The result is a clean, crisp, lemony experience like no other.
Unsurprisingly, Kirin Hyoketsu Lemon is positioned to challenge Suntory's -196° Double Lemon and the often criticized Hard Solo as the go-to ready-to-drink (RTD) choice for the upcoming summer of 2023.
Lion, a beverage company and subsidiary of the Japanese Kirin Group will manufacture and distribute Kirin Hyoketsu locally. Australia's expanding ready-to-drink (RTD) market, driven by diversified consumption, provides a perfect backdrop for introducing this sensational beverage. Furthermore, with the increasing interest in Japanese culture and cuisine, Kirin Hyoketsu Lemon's arrival perfectly caters to Australians' growing appetite for all things Japan.
In four-packs priced at $21.99 and ten-packs at $47.99, Kirin Hyoketsu Lemon ensures affordability and enjoyment for individuals and groups.
As a testament to its immense success in Japan since its launch in 2001, Kirin Hyoketsu has played a pivotal role in revitalizing the RTD category. By bringing a localized version of Kirin Hyoketsu to Australia, Lion aims to provide Australians with a firsthand experience of what millions of Japanese enjoy.
As the number of Australian tourists visiting Japan continues to rise, Japanese food and culture have become a prominent trend in Australia. Acknowledging this, Kirin Hyoketsu Lemon's introduction reflects Aussies' fascination with Japan and growing enthusiasm for RTDs.
Photo: Kirin Newsroom
