Japanese snack maker Yaokin’s Twitter announcement of raising the price of its most popular line of snacks Umaibo by two yen created a buzz nationwide that it had to apologize for the decision.
According to Yaokin, the increase in the cost of Umaibo’s ingredients, shipping, and other expenses forced it to raise the price from 10 yen to 12 yen by April 1, 2022.
The company thanked its fans for their support that enabled it to keep the price at 10 yen for more than four decades.
Umaibo has been at its current ridiculously inexpensive price of 10 yen ever since it first went on sale in 1979.
While a two yen increase isn’t much, it’s still a sudden 20-percent jump at a time when Japan is seeing prices rise for a wide variety of consumer goods, without an equivalent wage hike.
Another factor is that for elementary school-age kids, the extra two yen is a bigger portion of their spending money than it is for older Umaibo fans.


Mizuho Raises Broadcom Price Target to $450 on Surging AI Chip Demand
Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform
China’s November Economic Data Signals Slowing Industrial Output and Weak Consumer Demand
Indonesia–U.S. Tariff Talks Near Completion as Both Sides Push for Year-End Deal
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
AI is driving down the price of knowledge – universities have to rethink what they offer
Yes, government influences wages – but not just in the way you might think
Intel’s Testing of China-Linked Chipmaking Tools Raises U.S. National Security Concerns
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly
CMOC to Acquire Equinox Gold’s Brazilian Mines in $1 Billion Deal to Expand Precious Metals Portfolio
Asian Currencies Hold Steady as Indian Rupee Slides to Record Low on Fed Outlook
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey 



