Japan’s National Tax Agency (NTA) is looking to 'rectify' the low alcohol intake of the country’s youth.
According to an independent study, young Japanese aren’t drinking enough alcohol anymore, with roughly half of them not having a daily drinking habit.
Alcoholic product sales are a rich source of taxes for the NTA, which opened up marketing ideas to the general public in their Sake Viva! contest.
Anyone between the ages of 20 and 39 can participate alone or in groups of two or three until September 9 to develop new sales strategies that appeal to young adults.
Among the ideas promoted by the NTA are home drinking and the use of the metaverse for sales.
The finalists will advance to the next round on November 10, and the NTA will implement the most highly rated idea soon.


Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
Kioxia Targets U.S. Listing as AI Chip Boom Accelerates
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast
SK Hynix Moves Closer to New York ADR Listing Amid AI Chip Boom
RFK Jr. Orders Extended Hantavirus Quarantine for Cruise Passenger
White House Seeks $1.4 Billion to Combat Growing Ebola Outbreak
What’s the difference between baking powder and baking soda? It’s subtle, but significant
SpaceX Eyes Starlink Mobile Phone Service to Challenge Verizon, AT&T, and T-Mobile
Asian Currencies Trade Mixed as Yen Hovers Near 40-Year Low, Dollar Holds Firm on Fed Outlook
Trump Reportedly Approves Plan to Remove FDA Commissioner Marty Makary Amid Growing Controversies
CDC Monitors 41 Americans After Andes Hantavirus Outbreak on Luxury Cruise Ship
Trump Orders DOJ Investigation Into Exxon, Chevron Over High Gas Prices
Can your cat recognise you by scent? New study shows it’s likely
Debate over H-1B visas shines spotlight on US tech worker shortages
Anthropic AI Model Uncovers Vulnerabilities in Classified U.S. Government Systems During Security Test
Gold Falls Below $4,000 as Strong Dollar and Fed Rate Hike Expectations Weigh on Prices 



