Hyundai eyes share of Europe's high-end EV market with its Genesis brand
Hyundai Motor will launch the Genesis brand in Europe this summer, initially, the G80 sedan and the GV80 SUV, to gain a share in the high-end and electric vehicle markets.
The South Korean carmaker will also introduce the G70 sedan, the GV70 SUV, and a strategic model customized for European markets this year.
In its broad expansion strategy, Hyundai will place the G80 electrified and two other all-electric models under the Genesis brand in Europe by 2022.
The Genesis lineup consists of the G70, G80, and G90 sedans, and the GV70 and GV80 SUVs.
Hyundai will launch the G80 and the GV80 in China this year, hoping to revive sluggish sales in the market.
After launching the Genesis brand domestically in 2015, Hyundai has released Genesis models in the US, Canada, Australia, Russia, the Middle East.
Last month, Hyundai unveiled the Genesis X electric concept as it aims to eventually fill the lineup with zero-emission models in line with market trends.