Virtual-currency trading startup ANX International based in Hong Kong touts setting up own blockchain-based assets and trading network that might be as simple as signing up for an e-mail account.

With the help of this blockchain exchange, the financial technology startup company helps people to solve their own digital assets using blockchain which is the technology behind the digital currency bitcoin which is popular for trading and buying goods and services online.

ANX assures that, the new service lets anyone create a blockchain account within minutes and also choose how many digital assets to create. According to ANX Chief Executive Officer Ken Lo, the technology for issuing blockchain-based assets has been used internally for some of ANX’s biggest clients which include an e-commerce company that wanted to run a loyalty program.

Lo said in his statement that, “I can tell you now the demand for people wanting to get blockchain services is very high -- that’s why we’ve decided to systematize it.” He added that, “We are helping the general public get access to blockchain by lowering the barriers to using the technology.”

By issuing blockchain-based assets, companies are able to set up reward programs by reducing the risk of fraud and without much complex back-office process.

ANX was incorporated in 2013 by Lo and co-founders Hugh Madden and Dave Chapman. The company set up a bitcoin retail store in Hong Kong two years ago. ANX helps companies make customized digital assets and blockchains which becomes the main source of revenue.

Nasdaq OMX Group Inc. already uses blockchains to issue shares and to University of Nicosia to give out academic certificates on blockchain. With most experiment done by the world of finance and players with resources, the blockchain technology is still being nascent.