Hitejinro says it is fast catching up with South Korea's leading brewer, Oriental Brewery (OB), with the soaring sales of its lager beer, Terra, at restaurants, bars, and nightclubs.
OB, owned by the world's largest brewer Anheuser-Busch InBev (AB InBev), unseated Hitejinro as the leading brewer in 2012 and has been maintained the top spot.
Terra sales increased 11 percent year-on-year in 2022 to more than 1 billion 330-milliliter bottles for the first time after the lifting of coronavirus social distancing measures in South Korea.
This is an 86 percent jump in sales volume compared to the first year Terra was introduced.
Sales of Terra at restaurants and bars increased 33 percent year-on-year and jumped 85 percent at pubs and clubs in 2022.
A Hitejinro official admitted that they are still behind OB but insisted they are catching up fast.
ost."
According to market research firm Nielsen Korea, OB's Cass beer topped the domestic beer market with a 43 percent share as of January this year, while Terra took up 18.6 percent.


Citi Sets Bullish 2026 Target for STOXX 600 as Fiscal Support and Monetary Easing Boost Outlook
Germany’s Economic Recovery Slows as Trade Tensions and Rising Costs Weigh on Growth
The Beauty Beneath the Expressway: A Journey from Self to Service
AI is driving down the price of knowledge – universities have to rethink what they offer
Dollar Weakens Ahead of Expected Federal Reserve Rate Cut
How to support someone who is grieving: five research-backed strategies
Visa to Move European Headquarters to London’s Canary Wharf
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
Oil Prices Rise as Ukraine Targets Russian Energy Infrastructure
Debate over H-1B visas shines spotlight on US tech worker shortages
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment
Oil Prices Hold Steady as Ukraine Tensions and Fed Cut Expectations Support Market
Why financial hardship is more likely if you’re disabled or sick
Michael Dell Pledges $6.25 Billion to Boost Children’s Investment Accounts Under Trump Initiative 



