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Heineken N.V., a Dutch global brewing company, said it would invest £39 million to reopen more than 60 closed pubs in the United Kingdom and renovate its 612 bar and restaurant locations.
Heineken is spending millions of dollars on this project, and this move simply indicates the brewing company’s growing consumer confidence. Once the stores are back in operation, the company is also expected to generate about 1,000 jobs for the locals.
Revival of Heineken’s Old Pubs
Western Telegraph reported that the 62 pubs that Heineken plans to reopen are long-term closed pubs. On the other hand, the existing ones to be upgraded are its 612 Star Pubs located across the U.K.
Star Pubs & Bars, the pub arm of Heineken UK, said that the sites to be revamped make up more than a quarter of its 2,400 pub estates in the country. These are in line for modernization and general overhaul through the brewing firm’s latest investment program.
The focus of the Pub Overhaul Plans
Heineken revealed that it would upgrade selected pubs that genuinely call for refurbishment. The company added that the focus of the remodeling is on suburban areas. As per The Guardian, the company aims to turn these pubs in these locations from suburban pubs into premium locals.
The company would take advantage of the work-from-home setup that started during the COVID-19 pandemic. Since more people are working away from the office in the cities, the company thinks that offering nice pubs near their homes will bring enjoyment and allow people to save cash on travel.
“People are looking for maximum value from visits to their local,” Star Pubs’ managing director, Lawson Mountstevens, said in a statement. “They want great surroundings, food & drink, and activities that give them an extra reason to go out, such as sports screenings and entertainment. Creating fantastic locals that can accommodate a range of occasions meets this need and helps pubs fulfill their role as vital third spaces where communities can come together.”
Photo by: Davide Pietralunga/Unsplash
