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Hana Bank has assigned a new chief executive officer and named Lee Seung Yeul for the role. As he takes over the company, he reportedly made a pledge to rebuild the bank's sales portfolio.
The overhaul is part of Lee’s management strategy as the new leader of Hana Bank. He officially takes office on Monday, Dec. 2, as the firm’s fourth chief.
According to The Korea Times, the new CEO is considered one of the most experienced financial experts within Hana Financial Group, the bank’s parent company. Prior to becoming Hana Bank’s leader, he served in various financial and strategy-setting units of the financial group.
He also worked at the Korea Exchange Bank in 1991, which later merged with Hana Bank. From 2019 to 2022, Lee was the firm’s chief financial officer. Later, in March 2022, he was appointed to a CEO role at Hana Life Insurance.
It was only last month when Hana Financial nominated him to lead its banking affiliate. The company said it chose Lee because he is fit for preemptively dealing with emerging financial uncertainties brought about by fears of a recession on top of persisting issues over the high inflation levels in the country and overseas.
Now, as the new CEO of Hana Bank, Lee promised to improve its overall sales productivity, and he will do this by making changes in the bank’s loan business and improving Hana Bank’s expertise in foreign exchange transactions and wealth management.
"A leader should take the initiative and set an example when it comes to handling tough tasks," Lee Seung Yeul said after his appointment. "I will stand at the forefront in building a healthy and solid bank that is resilient in periods of crisis.”
He added, “Hana Bank will differentiate its sales capability by training experts in core business areas such as globalization, information technology, investment banking and marketing."
Lastly, The Korea Herald reported that for Lee to reach all of his goals, Lee further vowed that he will “enable honest communication and build solid trust within the organization”
