Hallmark and Award-Winning Comedy Brand Funny Or Die Create New Shoebox Card Collection

Kansas City, Mo., Aug. 30, 2017 -- Hallmark’s Shoebox brand is launching a new collection of greeting cards developed in partnership with the comedy brand Funny Or Die.

A Shoebox Funny Or Die card Cover: Everyone gets to be young once. Inside: Your turn's over. A Shoebox Funny Or Die card Cover: If you open one birthday card today... Inside: Let it be your grandma's because she probably gave you some money.

Funny Or Die collaborated with the creative team at Hallmark to develop designs and editorial for 24 cards. Earlier this year, the cards were displayed on Funny Or Die’s website for fans to vote for their favorites. Hallmark produced the top 12 cards for the Shoebox Funny Or Die card collection.

“The Shoebox brand is surprising, irreverent, and sometimes edgy, so it was a natural fit for us to partner with Funny Or Die,” said Sarah Tobaben, Creative Director – Shoebox. “We are thrilled to collaborate with the team and create this hilarious collection for customers who are looking for humor that is fresh, relevant and unexpected.”

The Shoebox Funny Or Die collection features 12 Everyday cards and is now available at select Hallmark retailers. Birthday humor around getting older is a popular theme among many of the cards. For example, one card reads, “Everyone gets to be young once,” on the cover followed by, “Your turn’s over,” inside the card.

“The voting process to select the winning card designs gave us great insight into the type of humor that resonates with Funny Or Die fans,” said Tobaben.

“Greeting cards provide a timeless platform for comedy,” said Dan Abramson, Editor-In-Chief of Funny Or Die. “Who knows how long the internet will stay around, but through this partnership with Hallmark, we are creating funny content in a way that lasts.”

About Hallmark Cards, Inc.

For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gift wrap in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Giftssells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children's creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

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Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/dcbeae55-60b6-46d4-b976-f75d96e5eeba

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/28d11e30-5a75-4dee-9770-549ab6a1fe39

JiaoJiao Shen
Hallmark
816-274-4873
[email protected]