Gold Coast Suns Extends Partnership with New Balance for Another 4 Years

The Gold Coast Suns announced their four-year contract extension with New Balance & Belgravia Sports, their official on-field apparel partner. This partnership, which began in 2020, will now continue for seven years.

In a press release, the Gold Coast Suns Chief Executive Mark Evans expressed his excitement about the extended relationship, highlighting New Balance's status as an international sportswear icon. The club looks forward to the opportunities this collaboration will bring over the next few years.

Training Apparel and Guernsey Updates

Coinciding with the announcement, the Gold Coast Suns commenced their pre-season training, showcasing the new 2024 training apparel provided by New Balance. Players proudly wore the revamped home and away New Balance playing guernseys, featuring minor but notable modifications.

The home guernsey now includes yellow piping across the shoulders and a blue stripe down each front panel, allowing greater incorporation of the club's secondary colors. Additionally, the 2024 AFL Away Guernsey boasts a permanent Indigenous design, paying homage to defender Jy Farrar's artwork titled "Our Cultural Journey." This design signifies the Gold Coast community's unity and support for the team during away matches.

Collaboration and Expansion

In recent news, Klutch Athletics, the sportswear brand co-founded by Rich Paul in collaboration with New Balance, has gained a new addition to its athlete roster. Justin Edwards, a talented Kentucky Wildcats freshman guard, has become the brand's first NIL (Name, Image, Likeness) athlete and the first basketball player on their roster, according to Sports Illustrated. This exciting development further showcases the brand's commitment to supporting young talent and expanding its presence in the sports industry.

Unwavering Support and Community Engagement

The Gold Coast Suns have continuously fostered a strong connection with their local community. The collaboration between New Balance, Belgravia Sports, and the reflects their collective dedication to providing the best possible experience for fans and supporters.

This commitment extends beyond the field, as evidenced by the inclusion of Indigenous artwork in the 2024 AFL Away Guernsey. This design serves as a meaningful representation of the Gold Coast Suns community's unity and their journey during away games.

A Look Ahead and Exciting Prospects

With the contract extension and continued partnership between the Gold Coast Suns, New Balance, and Belgravia Sports, the future holds promising opportunities for both the club and its loyal fan base. The Gold Coast Suns look forward to showcasing their skills on the field while proudly donning the distinctive New Balance apparel. The collaboration between these esteemed brands ensures that fans can expect the highest quality products and experiences for years to come.

Photo: Gold Coast Suns Website