Game Plan Extends Long-Term Partnership with Michigan State Athletics

GREENVILLE, N.C., Sept. 14, 2016 -- Game Plan, the comprehensive student-athlete development platform that unifies and aligns athletic departments, athletes, and employers, is excited to announce the extension of its long-term partnership with the Michigan State Spartans. Through its partnership, Michigan State will leverage Game Plan’s new Career Marketplace for student-athlete personal and professional development and support, internship and career placement, as well as employer and sponsor relationship management.

“Game Plan has been a foundational part of our student-athlete development program for the past eight years and we’re looking forward to growing our partnership,” said Jim Pignataro, Executive Associate Athletics Director and Director of SASS at Michigan State University. “As one of the first Student-Athlete Development programs to deliver career services, we are looking forward to leveraging Game Plan’s Career Marketplace features not only to connect student-athletes with high quality employment opportunities, but we’ve found a unique opportunity for our athletic department to use the tools as a basis for our employer relations management and sponsorships.”

“Michigan State was one of our first customers and has been a guiding light for us as a focus on what is next for college athletics,” said Vin McCaffrey, CEO and founder of Game Plan. “We’re grateful for the experiences we’ve had with the entire MSU team and in particular, look to Jim and his team as they are innovative leaders.  For years, their entire department has embraced the student-athlete journey and you can see that because it’s woven throughout the entire MSU student-athlete experience and the culture of the athletic department.”

As a part of its Student-Athlete Support Services program, Michigan State student-athletes will gain access to new jobs and internship opportunities from across the world. Spartan student-athletes will also continue to utilize Game Plan’s personal and professional development tools including its comprehensive eLearning Library and proprietary assessments.

Game Plan's Career Marketplace is the first full-engagement recruiting platform designed to unify athletic departments, student-athletes and employers on career opportunities for student-athletes.  Employers can recruit proven talent, amplify employer brand, promote organizational culture and values all while accessing a cutting-edge career marketplace backed by data. 

As an industry first, athletic departments now have an online, centralized marketplace to add interested employers, sponsors and alumni complete with comprehensive reporting to track key performance indicators and career outcomes. 

Media Contact: 
Erica Cenci, Game Plan 
855-772-4263 Ext: 102 
[email protected]