GM to launch new vehicles in South Korea including Cadillac Lyriq EV

General Motors is launching new vehicles in South Korea this year, and this was announced on Monday, Jan. 30. The automaker headquartered in Detroit, Michigan, said it would introduce six new models, including all-electric vehicles.

The CEO of General Motors in Korea further shared that they will also improve their customer services in the country to get more closer to local consumers. He also hinted that for future productions, they are also planning to manufacture electric vehicles in factories located in the country.

According to The Korea Times, General Motors will be unveiling its newest crossover utility vehicle (CUV), called the Chevrolet Trax Crossover, very soon. The company will be building the CUVs at its facility in Changwon, South Gyeongsang Province. These will also be exported to the North American market and other countries.

The automaker is hoping that its new Trax Crossover will bring in more sales while boosting its production capacity in its Korean factories. Customers worldwide can expect to see this new CUV in the first quarter.

General Motors will also release three other brands, including GMC, Chevrolet, and Cadillac. All the models are the latest designs, and it was specially mentioned that Cadillac Lyriq, an all-electric vehicle, will also debut in the Korean market this year.

“General Motors is an American brand from the bottom of heart. The key words symbolizing America are like freedom, diversity, pioneering spirit, inclusion,” GM’s chief marketing officer, Jung Yoon Jung, said in a press release.

He added, “We want to convey these American values that Chevrolet pursues to our customers in Korea through our new brand campaign called ‘BE CHEVY.’ Cadillac and GMC will also strengthen their presence in the imported car and luxury market based on the value of each brand and create an identity as an authentic American Brand.”

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