Eli Lilly and Novo Nordisk Battle for India’s Fast-Growing Obesity Drug Market 
FDA Approves Mitapivat for Anemia in Thalassemia Patients 
Hyundai Recalls Over 51,000 Vehicles in the U.S. Due to Fire Risk From Trailer Wiring Issue 
Boeing Wins $2.04B U.S. Air Force Contract for B-52 Engine Replacement Program 
FTC Praises Instacart for Ending AI Pricing Tests After $60M Settlement 
Niigata Set to Approve Restart of Japan’s Largest Nuclear Power Plant in Major Energy Shift 
Sanofi to Acquire Dynavax in $2.2 Billion Deal to Strengthen Vaccines Portfolio 
AstraZeneca’s LATIFY Phase III Trial of Ceralasertib Misses Primary Endpoint in Lung Cancer Study 
Texas App Store Age Verification Law Blocked by Federal Judge in First Amendment Ruling 
ByteDance Plans Massive AI Investment in 2026 to Close Gap With U.S. Tech Giants 
Uber and Baidu Partner to Test Robotaxis in the UK, Marking a New Milestone for Autonomous Ride-Hailing 
Mexico Antitrust Review of Viva Aerobus–Volaris Deal Signals Growth for Airline Sector 
DOJ Reaches Settlement With Blackstone’s LivCor Over Alleged Rent Price-Fixing 
Moore Threads Unveils New GPUs, Fuels Optimism Around China’s AI Chip Ambitions 
Waymo Plans Safety and Emergency Response Upgrades After San Francisco Robotaxi Disruptions 
John Carreyrou Sues Major AI Firms Over Alleged Copyrighted Book Use in AI Training 
ROCHESTER, Mich., Sept. 18, 2017 -- According to the recently published “2017 Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, almost 6 million new vehicles will be accessorized in the first two years of ownership. What are they buying? No longer focus on truck accessories or wheels – now it’s all about technology.
Top of the list is connectivity; Bluetooth and iPods. Then it is rear cameras and park assist, satellite radio and navigation. This is a whole new direction for the automotive accessory business and it is right in line with what is going on in the rest of the industry.
Dealerships dominate as the preferred outlet for the purchase of most accessories, although the aftermarket is very successful with utility accessories. Dealers are “best for” installation, customer service and quality. The customers want professional installation and warranty protection and of course they research a lot and plan for accessories – which are not an afterthought – they are part of the buying decision.
Successful marketing of accessories requires up front attention. Buyers are looking to digital media, brochures and word of mouth. Auto shows and events also are influential to the purchase. They are thinking about accessories when they open the dealership door.
Only half of all buyers recall a sales conversation at the dealership regarding accessories during the purchase process and two-thirds of those conversations were initiated by the buyer. As a result, manufacturers and dealers continue to lose a significant portion of accessory sales to the aftermarket because buyers aren’t simply asked what accessories they want and need.
The “Sales and Marketing of AccessoriesTM” report also details per new unit retailed dollars by segment and brand, revealing the leaders and underperformers.
Foresight Research provides affordable insights, information, strategies and best practices for marketers in a wide range of markets plus affordable syndicated reports on auto shows, motorsports, experiential events and vehicle accessories. For more information, contact:
Steve Bruyn
Foresight Research
248.608.1870 x 12
[email protected]
www.foresightresearch.com
