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Ferrari has renewed its partnership with Puma, reinforcing ties that began in 2005. Scuderia Ferrari's racing division will further the collaboration, signifying shared visions of excellence starting next year.
The multi-year partnership will see Puma continue as the licensing partner for Ferrari-branded products and the F1 team and racewear supplier. This collaboration aims to provide engaging experiences for Ferrari's fans and brand enthusiasts.
Ferrari CEO Benedetto Vigna expressed excitement about the enduring trust and synergy between the two brands. He believes that as leaders in their respective fields, they are ready to support each other in embracing new opportunities.
Puma CEO Arne Freundt shared his enthusiasm for the partnership, stating that Puma has aspired to be the best brand partner for Scuderia Ferrari since 2005. He is thrilled about further deepening their collaboration and expanding the scope of their partnership.
The partnership renewal solidifies the collaboration between the two companies, which began in 2005 when Puma became Ferrari's sportswear, shoes, and accessories supplier for their Formula One team.
It is worth noting that Puma also has a partnership with Porsche, another renowned sports car manufacturer. Recently, Puma and Porsche introduced exclusive limited-edition sneaker models, the Retro Sneaker and the Heritage Sneaker. These products pay tribute to the iconic Porsche 911, capturing its rich legacy and dynamic essence.
The Retro Sneaker is inspired by the historic Porsche 911 S 2.5 from 1972, featuring a slim silhouette and a stylish Light Blue colorway. On the other hand, the Heritage Sneaker takes inspiration from the modern Porsche 911 S/T, showcasing a sleek and dynamic design.
The partnership between Ferrari and Puma is a testament to their shared vision and commitment to delivering excellence. Both brands look forward to continuing their successful journey and offering remarkable experiences to their global fan base.
With the renewal of this partnership, Ferrari and Puma combine their expertise and passion to make strides in the world of sports and luxury.
Photo: Puma Newsroom
