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Elon Musk's 'X' Tests $1 'Not a Bot' Subscription in Philippines, New Zealand

Elon Musk's "X" platform tests a new $1 "Not a Bot" subscription feature for new users in the Philippines and New Zealand.

Social media giant X has begun charging a $1 annual subscription fee to new, unverified users in the Philippines and New Zealand. Dubbed "Not a Bot," Elon Musk comments on the new feature's aim to tackle spam.

The Associated Press noted that it's unclear why it only applies to New Zealand and the Philippines or why those countries were chosen.

Concerns and Potential Impact

"This new test was developed to bolster our already successful efforts to reduce spam, manipulation of our platform and bot activity while balancing platform accessibility with the small fee amount," the X support account tweeted. "It is not a profit driver."

However, according to Japan Today, experts have raised concerns about the effectiveness of charging a fee in addressing the problem. Some worry that it might not deter scammers and could worsen the issue. Kolina Koltai, a researcher at the investigative collective Bellingcat, emphasized that scammers could still create multiple bot accounts by spending a relatively small amount of money.

If X decides to implement the $1 fee worldwide, it could have severe consequences for the platform. Koltai warns it may attract an influx of bot accounts, further exacerbating the problem. Moreover, she points out that new users may hesitate to provide their credit card information and pay the fee.

Ineffectiveness in Deterring Bots and Spam

Musk previously introduced premium subscriptions to enhance the platform's revenue. Launching a service that offered blue check verification for a monthly fee of $8 stirred controversy. The increase in impostor accounts compelled a temporary suspension of the verification service shortly after its inception.

Researchers have found that the $8 program has not deterred bots and spam accounts. Furthermore, they highlight that posts from accounts subscribed to the blue-check service can generate income if they go viral, incentivizing the dissemination of content designed for maximum engagement.
New subscribers who opt for the $1 fee gain access to crucial platform functions, including posting content, liking or bookmarking posts, and engaging with posts from other accounts. Conversely, users who do not subscribe will be limited to reading posts, watching videos, and following other accounts.

Photo: Julian Christ/Unsplash

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