Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
NEW YORK, April 11, 2018 -- In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner.
|
|||
DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick Search platform.
The partnership also allows marketers to create DoubleClick clickserver URLs within the adMarketplace platform, which improves workflow and campaign optimizations by providing more accurate conversion data to adMarketplace’s predictive bidding algorithm, BidSmart.
Driven by client demand, DoubleClick Search advertisers now have access to centralized reporting from the most important channels in their Search portfolios.
For participants in the Engine Track beta program, the integration has already delivered performance results across adMarketplace and DoubleClick Search campaigns.
Chris De Souza, Director of Performance for SYZYGY, WPP Digital, says: “We use multiple Search providers to deliver against various KPIs. Each of our channels complements one another, so being able to see everything in one place helps us understand what strategies are having the most impact on our clients’ business.”
adMarketplace CEO, Jamie Hill, says: “Our company has always valued transparency and customer service. This partnership helps our advertisers organize their campaigns and better evaluate our performance against the broader digital marketing ecosystem.”
About adMarketplace
adMarketplace is the leading native search marketplace, driving better, faster search experiences for consumers, market share wins for the largest, most data-savvy brands, and revenue gains for search publishers.
Built over 18 years and headquartered in New York City, our proprietary search supply is managed by an award-winning technology platform, which delivers business results to advertisers at scale while increasing yield for brand-safe publishers. Learn more at www.admarketplace.com.
Contact:
Caroline Towbin
[email protected]
646-532-4557
Matt Caldecutt
[email protected]
347-687-3721
