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Dollar General is one of the popular discount retail chains in the United States, and it is being sued by Ohio’s attorney general. It was alleged that the retailer has engaged in deceptive pricing schemes to bait customers into shopping.
The case against Dollar General was filed on Tuesday, Nov. 2. In the filing, Ohio’s AG claimed that the company had been enticing customers by posting low prices on the store shelves, but when they check out, that is the time the grocery charges them more.
As per Reuters, Dave Yost, an attorney general of the state of Ohio, said that he filed the lawsuit after receiving a dozen complaints from the consumers. They have claimed overcharges when they shop at Dollar General stores.
One customer said that she was charged $2 for one bottle of shampoo when it was only priced at $1 on the store shelf. For this, Yost cited inflationary pressures faced by consumers as one of the reasons for the suit against Dollar General.
The attorney general further explained that Ohio allows retailers to have error rates on overcharges as high as two percent, but after checking stores at 20 Dollar General locations in Butler County, they discovered high error rates of 16.7% to 88.2%. Moreover, he pointed out that many times, staff refused to change the prices even after the shoppers mentioned the price error.
“Everything we buy these days costs more – Ohioans can ill-afford businesses that draw people in with the promise of low prices only to deceive them at the checkout counter,” the Ohio AG said in a statement. “This seems like a company trying to make an extra buck and hoping no one will notice. We have not only noticed but are taking action to stop it.”
Finally, Fox19 reported that Yost filed the case against Dollar General at the Butler County Common Pleas Court. He is suing for violations of Ohio’s Consumer Sales Practices Act and seeking compensation for unspecified damages to customers plus civil fines of $25,000 for each violation. Yost said this suit will protect the consumers from “bait advertising.”
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