Dog and Cat Toys Market in the U.S. Pet Trends and Opportunities Report 2017

Dublin, Oct. 04, 2017 -- The "Dog and Cat Toys: U.S. Pet Market Trends and Opportunities" report has been added to Research and Markets' offering.

Continued humanization of pets, a growing preference for natural and eco-friendly toys among pet owners, more durable plush toys for dogs, and the propensity of pet owners with multiple cats to buy toys will be the primary drivers behind the growth in sales of dog and cat toys over the next five years. Growth in dog toys (at three-fourths of the total) will outpace growth in cat toys in this billion-dollar market. For cats toys, nonetheless, the Internet and supermarket channels are showing stronger growth in sales, helping to offset declining sales in the pet specialty channel.


Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Key Topics Covered:

1. Executive Summary

• Market Overview
• Chews & Plushes the Top Toy Types
• Marketer Overview
  • Private Label Dog Toys Hold Their Own Against Brand Name Toys
• Pet Stores Most Successful Toy Channel
• Consumer Trends
• Market Opportunities
  • Opportunity 1 - Humanization of Pets
  • Opportunity 2 - Chew & Plush Dog Toys Gaining Ground
  • Opportunity 3 - Pampering Dogs with New Toys
  • Opportunity 4 - Natural and Eco-Friendly Toys for both Cats and Dogs
  • Opportunity 5 - Internet and Supermarket Sales of Cat Toys
  • Opportunity 6 - Owners with Multiple Cats

2. Dog & Cat Toy Overview

• Chapter Highlights
• Market Overview: Slow But Steady Upward Curve
• Marketer Overview
  • State of Pet Specialty Marketers
  • Mass Market Fragmented Among Dozens of Marketers
• Consumer Trends
  • Dog-Only Pet Owners Account for Disproportionate Share of Pet Toy Purchases
  • Opportunity: Humanization of Pets

3. Dog Toys

• Chapter Highlights
• The Products
  • Trends Reflect, Shape, and Cater to Shopper Predilections
  • Chew Toys Most Popular for Dog Owners
  • Interactive/Training Toys Marry Fun and Function
  • Self-Entertaining Products
  • Rethinking Plush Toys
  • More Plush Toys Opting to Go Stuff-less
  • Natural and Eco-Friendly Toys
  • Tech Toys: While the Owner's Away (or at Home), the Pets Will Play
• The Market
  • Private Label Dog Toys Hold Their Own Against Brand Name Toys
  • Opportunity: Chew & Plush Toys Gaining Ground
  • Toys for Puppies & Puppy-Sized Dogs
  • Pet Stores Are Top for Toy Purchasing
• The Marketers
  • Pet Specialty Leaders
  • Top Marketers in Mass Markets
  • Opportunity: Pampering Dogs with New Toys
  • Demographic Trends for Dog Toys

4. Cat Toys

• Chapter Highlights
• The Products
  • New Cat Toys Catering to Owner Trends
  • OurPets Snag-ables Door or Floor Cat Scratcher-Mouse
  • Plush Toys Most Popular for Cat Owners
  • Pet Toys Adopting Human Forms
  • Self-Entertaining Products
  • Plush Toys Not Just for Dogs
  • Opportunity: Natural and Eco-Friendly Toys
  • Playing With Your Cat? There's an App for that
  • Cat Furniture and Scratchers
• The Market
• Opportunity: Internet and Supermarket Sales of Cat Toys
• The Marketers
  • Top Marketers in Mass Market Channels
  • Fragmented Pet Specialty Channel Sales Leaves Space for New Entrants
• The Consumers
  • Cat Owners Content to Give Their Cats Boxes rather than Toys
• Opportunity: Owners with Multiple Cats
  

Companies Mentioned

• Cycle Dog
• Ethical Products
• Friskies
• GoBone
• Hartz
• Honest Pet Products
• Hyper Pet
• Innovation Pet
• Midwest Homes for Pets
• Papercut Lab
• Petmate
• PetSafe
• Petstages
• R2P Pet
• Rolf C. Hagen
• Ruff Dawg
• Sauder
• Simply Fido
• Suck UK
• Tether Tug
• Worldwise

For more information about this report visit https://www.researchandmarkets.com/research/8r7bdb/dog_and_cat_toys

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