DigitalTangible to rebrand as Serica

DigitalTangible, a Crypto 2.0 start-up company launched in September 2014, will rebrand itself as Serica (Greek for silk), in an attempt to mark an expansion of the digital asset trading service beyond precious metals.

The start-up has long used Counterparty to enable customers to trade between bitcoin and cryptographic tokens signifying physical precious metals holdings. With its rebranding, it seeks to expand this model, permitting anyone with the rights to an asset to generate digital tokens that can be traded on a global market.

Taariq Lewis, Serica CEO, pointed out the decision was a strategic one, motivated by users who saw the possibility of the service to evolve its earlier niche offering.

"We have customers that want to invest in US-based assets. By having customers come to us and say we have asset rights to sell, Serica will custody those rights and that means that our other customers can now participate in these investments, whether it's marijuana farms or in equity. All assets are on the table", Lewis told CoinDesk.