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Daesang, a food production company, revealed on Monday, Nov. 7, that it has established a joint venture with a Polish company, Charsznickie Pola Natury, to manufacture and sell kimchi in Europe.
Daesang is a leading kimchi producer in South Korea, and its JV with Charsznickie Pola Natury has been named Daesang ChPN Europe. The joint venture is 76% owned by the former, and the Polish food distributor owns the remaining 26%. They will be officially launching the new business in January 2023.
Through Daesang ChPN Europe, Daesang and Charsznickie Pola Natury will distribute the Jongga kimchi brand in Poland. For this business, they will be using the latter’s wide distribution network and production facilities in the country.
The companies are also planning to build the first Daesang kimchi plant in Poland, and it will be constructed in Krakow. They will be investing KRW15 billion or about $11 million for the new plant’s construction.
The facility will measure 6,613 square meters, and it is expected to be completed some time in the second half of 2024. This will be Daesang’s 11th manufacturing base outside of Asia and its third kimchi plant. Charsznickie Pola Natury and Daesang are hoping to boost the production of the popular Korean side dish to 3,000 tons per year by 2030.
The Daesang ChPN Europe will also bring its products to other parts of Europe with the goal of raising its sales there. It is looking to earn KRW100 billion per year for the sales of its food products by 2025.
"The establishment of a Polish joint venture is meaningful in that it is yet another adventure for our attempts to globalize kimchi," Daesang’s chief executive officer, Lim Jung Bae, said in a statement. "We will do our best to promote the excellence and legitimacy of kimchi in Europe, following our efforts in the US."
Finally, according to Yonhap News Agency, Daesang and Charsznickie Pola Natury will be distributing the Jongga kimchi products to popular discount outlets in Europe. Some of the stores include Carrefour, Germany’s Lidl, and Auchan.
