Coca-Cola is releasing a new limited-edition flavor, Move, beginning February 20 in the US and Canada in collaboration with Grammy-award winning singer Rosalía.
Move comes in full-sugar and zero-sugar variants and will cost as much as a regular Coke but doesn’t have a traditional flavor and is supposed to represent a mood or idea, in this case, transformation.
According to Coca-Cola CEO James Quincey, while Move is not a variant that will last forever, the drink is more engaging and interesting than a flavor, such as Coke with vanilla.
He added that they’re testing boundaries in engaging with consumers.
As part of the partnership, Rosalía is releasing a new single and video to go with Coca-Cola Move.
The Spanish musician has won critical acclaim internationally, and went on her first world tour in 2022.


Trump-Iran Ceasefire Sends Dollar Tumbling as Global Currencies Surge
Italy's Service Sector Contracts for First Time in 16 Months Amid Rising Costs and Weakening Demand
U.S.-China Trade Talks: Trump and Xi Set for Summit Amid Rare Earths Focus
Trump Administration Plans 100% Tariffs on Pharmaceutical Imports
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO
Elon Musk Ties SpaceX IPO Access to Mandatory Grok AI Subscriptions
AI is driving down the price of knowledge – universities have to rethink what they offer
U.S. Automakers Push Back Against EU Rules Blocking American Trucks from European Market
Oil Prices Crash 15% as Trump and Iran Agree to Two-Week Ceasefire
TSMC Japan's Second Fab to Produce 3nm Chips by 2028
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
UAE's Largest Natural Gas Facility Suspended After Attack-Triggered Fire
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Tesla Q1 2026 Deliveries Miss Estimates as AI Strategy Takes Center Stage
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation
Paramount Skydance Secures $24B from Gulf Sovereign Wealth Funds for Warner Bros. Discovery Takeover 



