Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off 
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns 
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
The Coca-Cola Company opens its first flagship fashion store in London, and this is also the first in the whole of Europe. The high street fashion concept store has been built in the city’s Covent Garden.
As per The Independent, Coca-Cola, which is known as a beverage brand, has introduced branded merchandise featuring its own name. The outlet has been stocked with limited edition apparel as well and will be selling items created via exclusive designer collaborations.
The American carbonated soft drink company launched its fashion shop in London on Thursday, April 28. Fans and customers can find a wide range of streetwear and workwear in the store. There will be eco-friendly clothing pieces and accessories that are made from recycled Coke bottles.
Moreover, Coca-Cola collaborated with some of the talented global designers to create its merchandise and apparel being sold in its London store. Some of the designers are UK-based, and they are Soho Grit, Herschel, BAPE, Alma de Ace, Staple, and BE@RBRICK.
The company said that more collaborative pieces with other designers are also arriving in the coming months. Fans can expect an exclusive fashion collection designed in partnership with the popular jeans brand, Lee. Thus, there will be denim jackets, jeans, and boilersuits.
While this is the first Coca-Cola store in Europe, the company already has existing similar retail outlets in the United States. In particular, the shops are operating in Atlanta, Las Vegas, and Orlando.
“We have opened the doors in London to our first new concept store in Europe. This store (London) is a chance for us to provide Coca-Cola fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks,” The Coca-Cola Company’s vice president of licensing and retail, Michelle Moorehead, said in a statement.
She added, “Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”
Finally, the new Coca-Cola fashion store will also have a customization corner where customers can design cans with their names and include a special message. These can be given as gifts or for personal use.
