Cherokee Global Brands Announces Launch of Tony Hawk® at Sports Direct in the UK and Europe

SHERMAN OAKS, Calif., Jan. 07, 2016 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global marketer of style-focused lifestyle brands, announced today the launch of Tony Hawk® signature clothing and accessories at Sports Direct throughout the UK and Europe.

Cherokee Global Brands and Sports Direct have collaborated in the development of a multi-tiered product line including t-shirts and printables, shorts, pants, sweatshirts and hats. The collection for Young Men and Boy’s 8-20, combines style and performance (http://www.sportsdirect.com/tony-hawk).

The Tony Hawk® launch has been accompanied by a fully-integrated marketing campaign, including, social media outreach, digital content and sponsorship at the 2015 NASS Festival.

Henry Stupp, Cherokee Global Brand’s CEO, commented, “We are very excited to launch the Tony Hawk brand at Sports Direct, Europe’s leading sports retailer, and believe that Tony’s exceptional awareness and demand for Hawk-branded products will be well received.  Europe is a strategic market for The Tony Hawk brand and we look forward to working closely with Sports Direct to scale this important business.”

In addition, globally Tony Hawk has attracted a well-established fan base across multiple social media touch points, including over 6 million Facebook fans, more than 4 million Twitter followers, 2.2 million Instagram followers and over 40 million YouTube views. Tony supports a younger generation of skaters through his Birdhouse Skateboards team and his work at the Tony Hawk Foundation.

About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, ále by Alessandra® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 7,400 retail locations. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India) and the TJX Companies (U.S., Canada and Europe).

Investor Contact:

Cherokee Global Brands
Jason Boling, CFO 
818-908-9868

Addo Communications
Patricia Nir 
310-829-5400

Licensing information:

Cherokee Global Brands 
Mark Nawrocki, Executive Vice President
Global Business Development
(818) 908-9868 x315

International Licensing Agents:
CPLG (United Kingdom/EU/Nordic Countries)
Rob Spindley 
+44 20 8563 6160

Media Requests for Cherokee Global Brands:

Orsi Public Relations
Janet Orsi
(323) 874-4073