CJ Olive Young enters Middle East cosmetic market, Wakemake brand gains attention

CJ Olive Young Co. Ltd. has entered the Middle East cosmetic market after introducing its own Wakemake brand to the region. The company has been targeting consumers in the United Arab Emirates for quite some time now and fortunately, it has made a successful entrance.

As per The Korea Economic Daily, CJ Olive Young revealed on Sunday, Feb. 12, that its WakeMake cosmetic brand has gained attention in the country. The products were sold at Sephora and Faces health and beauty outlets in UAE last month and so far, the sales showed promising results.

For its venture in the Middle East market, the K-beauty products maker chose the UAE as its base since it is also considered the center in the region. It has slowly made its way in the country by starting to sell small items such as eyeliners through the local version of the e-commerce platforms, Amazon and Noon.com.

CJ Olive Young’s received very positive responses as its WakeMake brand gained popularity for its eye makeup kits. They said that the response to the product has been good because it is a country where women wear veils over their faces thus only their eyes are exposed. The company is now planning to expand its cosmetic brands in the neighboring markets this year.

"A preference for K-beauty, which earns high marks for its low price and high quality, is growing in the Middle East," an official at CJ Olive Young said in a statement. "We have devised a plan to export our cosmetics brand BringGreen this year."

Finally, Aju Business Daily reported that WakeMake’s Any-Proof Pen Eyeliner is currently the most popular product in the UAE and young women are buying them online. On the Amazon platform, it has garnered a rating of 4.5 out of 5 just after three months, indicating the young customers’ high satisfaction with CJ Olive Young’s cosmetic brand.