Aldi, Hy-Vee Recall Cream Cheese Products Over Potential Salmonella Contamination 
Semaglutide's Benefits Beyond Weight Loss: New Insights from the SELECT Trial 
McDonald's China Faces Backlash for Food Hygiene Violations 
Coca-Cola Launches Lens Platform to Offer Key Data for Retail and Foodservice 
Burger King’s Largest Franchisee Carrols, Acquired by RBI for $1 Billion, $500M Revamp 
ALWAYTH x Adidas Samba: Revolutionizing Sneaker Culture with Fashion-Forward Collaboration 
Lapstone & Hammer Expands ASICS 'Dip Dye' Series with Beverage-Inspired Colorways 
Dolly Parton Serves Up Sweetness with Krispy Kreme Collaboration 
Skepta and PUMA Launch Groundbreaking Collection 
The 2023 Sir Paul Curran award for academic journalism goes to Barbara Sahakian 
Green industry yes, conservation no: a budget for people, not for nature 
Nike vs. Adidas: Anthony Edwards’ and Wembanyama’s Sneakers Soar in Popularity 
Shein's Potential London IPO Could Revitalize LSE Amid Geopolitical Tensions 
From Burger King to McDonald’s: Fast-Food Prices Surge Dramatically in Recent Years 
Coca-Cola Launches Data-Driven Insights Platform for Retail and Foodservice Industries 
After shading its rival Wendy's fast-food chain, Burger King announced it would offer free Whopper burgers. Likewise, the company is giving away free burgers in response to the latter's "surge pricing" plan, which is typically a common practice in Uber service.
Backlash Over Wendy's Pricing Plan
As per KTLA5, Burger King is letting its customers know they can still have a more affordable option after Wendy's was bashed after revealing its plans to apply a "dynamic pricing model" for its menu. The home of Baconator was heavily bashed after various media reported this plan.
Customers started criticizing Wendy's because the suggested dynamic or surge pricing scheme means the cost of food items will vary. It may go up or down depending on how the customers' demand changes at certain times of day, especially during peak hours.
Limited-Time Freebies
In response to the adverse reactions to Wendy's pricing, Burger King said its customers can receive free Whopper or Impossible Whopper if they spend $3 for any orders until March 1. The company also wrote on social media as if shading its rival restaurant, "The only thing surging at Burger King is the flame. We do not believe in charging people more when they are hungry."
BK said customers may avail of the offer by placing an order via its website or the BK app. Then again, the free Whopper is only offered at participating stores in the United States.
USA Today reported that Burger King's latest promotion comes shortly after Kirk Tanner, Wendy's chief executive officer, said during the company's latest earnings call this month that they have plans to implement a "dynamic pricing model" as early as next year.
Meanwhile, Wendy's immediately released a statement as the criticisms escalated. It denied the reports that it would shift to the "dynamic pricing" method.
"Wendy's will not implement surge pricing, which is the practice of raising prices when demand is highest," the company said. "We did not use that phrase, nor do we plan to implement that practice."
Photo by: Aashish Singh/Unsplash
