Nike has signed LeBron James’ son, Bronny, to a name-image-likeness endorsement deal.
The Sierra Canyon High School guard recently started his senior year and has already begun visiting colleges. Now that the top prospect has signed a NIL deal with Nike, that narrows down the number of schools he could potentially attend.
The 18-year-old James said, Nike’s been a part of his family for as long as he can remember, and getting a chance to team up with them and continue his family’s legacy both on the court and in the community means a lot to him.
Twenty years ago, his father, LeBron James, unveiled his first signature shoe with Nike.
LeBron recently debuted his 20th signature sneaker, the Nike LeBron 20. The Los Angeles Lakers forward are expected to pass Kareem Abdul-Jabbar as the NBA's all-time points leader this season.


Denso Cuts Profit Forecast Amid U.S. Tariffs and Rising Costs
Trump Plans UFC Event at White House for America’s 250th Anniversary
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
Using the Economic Calendar to Reduce Surprise Driven Losses in Forex
Trump Announces U.S.–India Trade Deal Cutting Tariffs, Boosting Markets and Energy Ties
Trump to Host UFC Event at White House on His 80th Birthday
Nvidia Confirms Major OpenAI Investment Amid AI Funding Race
Asian Markets Wobble as AI Fears Rattle Stocks, Oil and Gold Rebound
Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast
Paul Atkins Emphasizes Global Regulatory Cooperation at Fintech Conference
Boeing Secures New Labor Contract With Former Spirit AeroSystems Employees
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Gold, Silver, and Platinum Rally as Precious Metals Recover from Sharp Selloff 



