S. Korea's Bhc Chicken expands in North America

Bhc Group, South Korea’s largest chicken franchise by sales, has opened its first restaurant in North America as part of its overseas expansion.

Located on Fairfax Avenue in Los Angeles, the new Bhc Chicken restaurant will be directly operated by the company and serve as a “test bed” for developing new menu items for US consumers.

Bhc Group, which also operates the Korean barbecue franchise Changgo43 and Outback Steakhouse, plans to branch out its other brands to the US.

It is also the South Korean operator of San Francisco-based Super Duper Burgers, which is set to open its first Seoul store in October.

There are three bhc chicken restaurants overseas, located in Malaysia and Hong Kong.

Bhc Chicken became South Korea’s No. 1 chicken franchise by sales last year, logging 507.5 billion won.