Australia's retail sales surprised on the upside in June with a 0.7% mom gain, despite a marginal (0.1%) decline in food sales, meaning that non-food sales jumped by 1.2% mom, their largest gain since January (food sales account for just over 40% of the total). Given the moderate gains in disposable income (2.6% yoy in Q1), retail sales growth of just short of 5% is unlikely to be sustained for long.
Hence, a moderate pull-back is expected in July non-food sales (-0.1% mom), which combined with a 0.5% rebound in food sales, implies a marginal 0.1% mom gain in overall sales. The weakness is likely to be concentrated in sales of household goods, which have seen an impressive run over the past year, partly on the back of the housing boom. One key downside risk comes from department store sales, which have in recent years seen dramatic volatility in July/August (with steep declines in July and August rebounds), though this did not occur in 2014.


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