Australian winemakers are now looking to the US, the UK, and India as alternative markets after China added an anti-dumping tariff of up to 212 percent on Australian wine.
Consequently, Australia's wine exports to China plummet by 95 percent, according to initial estimates by industry body Australian Grape and Wine.
The Australian winemakers are hopeful that a bilateral trade deal with India could help open the floodgates to a booming population. They are also looking at the wine markets in Russia, Uzbekistan, Kazakhstan, Japan, South Korea, Taiwan, Indonesia, and the Philippines.
China has been the top importer of Australian wine since 2016 and accounted for 36 percent of wine export revenue in Australia.
Before that, the US was the top export market for Australian wine.
Since the kinds that sell better in the US are the cheaper bulk ones rather than boutique or premium, Australia's winemakers need to do more marketing to send the message out about the quality of Australian wine, according to Mitchell Taylor, the managing director of Taylors Wines.
Lee McLean of industry group Australian Grape and Wine noted Chinese consumers love Australian wine and are willing to pay top dollar for it.
He added that it is harder to sell Australian wine in the US because of the competition by wines from California and every other wine-producing nation.
According to Wine Australia, the value of wine exported to China in 2019 was around $1.2 billion, while those to the US were $432 million.
Each year Australia sends more than 130 million bottles of wine to China.
Meanwhile, the UK's withdrawal from the EU has opened the door for Australia to ink new trade agreements with the UK and EU.
Alister Purbrick from Tahbilk Winery and Vineyard in Victoria said an Australia-UK trade deal that reduced or eliminated duties would give Australians a price advantage in the UK.
In the year ending June 2020, Australia exported wines worth $383 million in exports to the UK.


Asian Markets Slip as Precious Metals Cool, Geopolitical Tensions Weigh on Sentiment
JPMorgan and Allen & Company Emerge as Big Winners in Warner Bros Discovery Bidding War
U.S. Dollar Starts 2026 Weak as Yen, Euro and Sterling Hold Firm Amid Rate Cut Expectations
Oil Prices Slip Slightly as Markets Weigh Geopolitical Risks and Supply Glut Concerns
Citi Forecasts a Volatile but Ongoing Bull Market for S&P 500 in 2026
South Korea Exports Hit Record High as Global Trade Momentum Builds
U.S. Dollar Slides Toward Biggest Annual Loss Since 2017 as 2026 Risks Loom
Walmart to Cut PhonePe Stake in IPO as Tiger Global and Microsoft Exit
Apple China Holiday Sale Offers Discounts Up to 1,000 Yuan on Popular Devices
Apple Stock Jumps as Company Prepares Major Siri AI Chatbot Upgrade
Global DRAM Chip Shortage Puts Automakers Under New Cost and Supply Pressure
South Korea Factory Activity Returns to Growth in December on Export Rebound
FAA Says It Is Not Blocking Boeing 737 MAX 7 and MAX 10 Certification
U.S. Stock Index Futures Steady as Markets Await Fed Policy Clues in Holiday-Thinned Trade
Oil Prices Stabilize at Start of 2026 as OPEC+ Policy and Geopolitical Risks Shape Market Outlook
Japanese Business Leaders Urge Government Action as Weak Yen Strains Economy
Asia Manufacturing PMI Rebounds as Exports and Tech Demand Drive Growth into 2026 



